Testing by: AWTA Product Testing
Product: Simpull Box
Taped up boxes were placed under a crushing plate operated by a tensile tester with the load at yield point recorded.
"No discernible difference in crushing resistance between perforated and non-perforated product."
Performed by: Survey Monkey
Product: Current SRP vs Simpull Shelf-Ready [Chocolate Biscuits]
119 respondents in the USA (presumably unfamiliar with the Australian biscuits) were asked how much they would pay for one packet of biscuits displayed in the Simpull Shelf-Ready packaging. They were then asked the same question for the current messy SRP.
The Simpull Shelf-Ready packaging was found to have an average 21.97% higher perceived value with respondents than the current messy SRP.