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First impressions count.

Shelf-ready packaging often devalues the product with messy tear-away sections, or needs a knife to open risking injury.

There’s gotta be a better way.

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THE SOLUTION IS SIMPULL

Just rip it off clean and fast!

The Simpull opening system allows for the complete removal of the adhesive tape from the cardboard in a single move. No messy perforations. No half-torn tape still stuck to the box. And no peeled back cardboard dangling about.

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SAVE TIME
SAVE MONEY



It's easy to use and super quick. Simpull is a clever perforation formation that allows a taped up box to be opened with just one hand. Instant access. No knife.
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no product
wastage



You don’t need a sharp object or strong physical force to open it. Which means Simpull Shelf-Ready simply eliminates accidental damage to its contents.
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no knife
injuries



By removing the need for a knife, Simpull Shelf-Ready improves accessibility for all types of users and prevents the risk and cost of knife injuries.

some simpull answers

  • Does Simpull manufacture Simpull Shelf-Ready?

    We don’t operate any manufacturing facilities ourselves. We licence our patents to be produced by packaging manufacturers around the world.

  • Are there added steps to manufacture Simpull Shelf-Ready?

    No, there are no additional manufacturing steps. Our patented opening system is an engineered formation of perforations that is incorporated into the box die cut during the planning stage, whether for a small run custom die or large run roll die.

  • Are changes to the production line required?

    Depending on the production line and size of the box, some change may be required in the positioning of where the start of the tape is applied to the box, but otherwise there are no changes.

  • Are there limits to how items can be packed?

    A small amount of space (approx. 10mm or 2/5”) is required to push in the Simpull opening system (SOS) flaps to grab hold of the tape. Therefore ensure that any rigid items placed inside are not tightly packed against the SOS. This small buffer zone may be filled with compressible cushioning if needed. No buffer is required for non-rigid items.

  • Is Simpull Shelf-Ready customisable?

    Yes. The Simpull patented opening system can be applied to almost any shape or size box requirement you have, from small boutique packaging up to very large cartons.

  • Is the integrity of Simpull Shelf-Ready compromised?

    No, Simpull has been independently tested and was found to have no difference in resistance against a downward crushing force when compared to a traditional box. This is due to the engineered size and radius of the arc shapes that disperse the force, much like an arch holds up a wall.

  • Will Simpull Shelf-Ready accidentally open in transit?

    The perforations have been designed to only open with direct intentional force from the end user and not by accident in transit.

  • Can "how-to" instructions be printed on Simpull Shelf-Ready?

    Yes, we recommend it. A three-step "how-to-open" graphic template is included with the licence kit that can be printed on the Simpull opening system. The graphic also includes the patent marking details that are required on every item.

  • How does Simpull Shelf-Ready improve recyclability?

    The complete separation of the tape from the box leaves the cardboard “clean”. Clean cardboard reduces the amount of energy and water required to separate materials at recycling centres, which reduces the box’s overall impact on the environment and can improve environmental credentials.

  • Does Simpull Shelf-Ready meet APCO guidelines for recovery?

    The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.9: Design for Recovery) asks "Are any materials bonded together and therefore difficult to recycle?”

    The complete separation of the tape from the box leaves the cardboard "clean”. This is also highly preferable to glue closures that result in “stickies” during the recycling process and reduce the quality of the pulp.

  • Does Simpull Shelf-Ready meet APCO guidelines for accessibility?

    The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.11: Design for Consumer Accessibility) asks "Could an alternative design be used efficiently to minimise the requirement for tools such as a knife or scissors?”

    No knife or any other tool is required with Simpull and can even be opened with just one hand, improving usability for all.

some simpull answers

Does Simpull manufacture Simpull Shelf-Ready?

We don’t operate any manufacturing facilities ourselves. We licence our patents to be produced by packaging manufacturers around the world.

Are there added steps to manufacture Simpull Shelf-Ready?

No, there are no additional manufacturing steps. Our patented opening system is an engineered formation of perforations that is incorporated into the box die cut during the planning stage, whether for a small run custom die or large run roll die.

Are changes to the production line required?

Depending on the production line and size of the box, some change may be required in the positioning of where the start of the tape is applied to the box, but otherwise there are no changes.

Are there limits to how items can be packed?

A small amount of space (approx. 10mm or 2/5”) is required to push in the Simpull opening system (SOS) flaps to grab hold of the tape. Therefore ensure that any rigid items placed inside are not tightly packed against the SOS. This small buffer zone may be filled with compressible cushioning if needed. No buffer is required for non-rigid items.

Is Simpull Shelf-Ready customisable?

Yes. The Simpull patented opening system can be applied to almost any shape or size box requirement you have, from small boutique packaging up to very large cartons.

Is the integrity of Simpull Shelf-Ready compromised?

No, Simpull has been independently tested and was found to have no difference in resistance against a downward crushing force when compared to a traditional box. This is due to the engineered size and radius of the arc shapes that disperse the force, much like an arch holds up a wall.

Will Simpull Shelf-Ready accidentally open in transit?

The perforations have been designed to only open with direct intentional force from the end user and not by accident in transit.

Can "how-to" instructions be printed on Simpull Shelf-Ready?

Yes, we recommend it. A three-step "how-to-open" graphic template is included with the licence kit that can be printed on the Simpull opening system. The graphic also includes the patent marking details that are required on every item.

How does Simpull Shelf-Ready improve recyclability?

The complete separation of the tape from the box leaves the cardboard “clean”. Clean cardboard reduces the amount of energy and water required to separate materials at recycling centres, which reduces the box’s overall impact on the environment and can improve environmental credentials.

Does Simpull Shelf-Ready meet APCO guidelines for recovery?

The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.9: Design for Recovery) asks "Are any materials bonded together and therefore difficult to recycle?”

The complete separation of the tape from the box leaves the cardboard "clean”. This is also highly preferable to glue closures that result in “stickies” during the recycling process and reduce the quality of the pulp.

Does Simpull Shelf-Ready meet APCO guidelines for accessibility?

The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.11: Design for Consumer Accessibility) asks "Could an alternative design be used efficiently to minimise the requirement for tools such as a knife or scissors?”

No knife or any other tool is required with Simpull and can even be opened with just one hand, improving usability for all.